Social media marketing uses social media platforms to build brand awareness, connect with customers, and drive users to a website or landing page. These platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Quora, TikTok, and Snapchat. Depending on the platform, content can include text, images, an infographic, a video, a poll, a link, or a podcast. A brand's target audience will gravitate toward some platforms more than others. For example, most Snapchat users are 15- to 25-years old, while Facebook Users span a much wider age range. Also, some products and services lend themselves to specific platforms. For example, Art, jewelry, and clothing work well on Instagram and Pinterest. Other platforms like YouTube can add a face, voice, and personality to a brand. Social media marketing includes several platforms, content styles, and strategies.